You'll lose people. That's not a failure. That's leadership. Not everyone is built for where you're going. Not everyone has the same standards. Not everyone wants to do the work. And that's okay. Trying to keep everyone happy is how you end up going nowhere. The right people will stay. The ones who believe in the mission. The ones who respect the standard. The ones who show up when it's hard. Everyone else is just passing through. And the taster you accept that, the faster you can focus on the people who actually matter. Stop trying to convince people to care. Stop trying to drag people along. Stop lowering the standard to keep people comfortable. Let them go. Build with the ones who want to be there. That's how you build something real. That's how you build something that lasts.