Louis Féraud (13 February 1921 – 28 December 1999) was a French fashion designer and artist.
In 1950, Louis Féraud created his first "Maison de Couture" in Cannes and by 1955 had established a couture house in Paris on 88, Rue du Faubourg Saint Honoré and 57, rue Pierre-Charron.From the mid-1950s he was dressing the Parisian elite and designed the wardrobe of Brigitte Bardot for many of her movies. It wasn't however until 1958 that he presented his first haute couture collection in Paris.
In the early 1960s Louis Féraud hired the designers Jean-Louis Scherrer, Margit Brandt and Per Spook.
In 1970, he signed a contract with Fink (Germany) for a ladies' prêt-à-porter (ready-to-wear) collection. The year 1978 was an excellent one for Féraud: he won the "Golden Thimble Award" for his Spring/Summer 1978 Haute Couture Collection. He went on to claim this accolade again in 1984.
In 1981 he created the fragrance Fantasque and selected Avon cosmetics to distribute it in 1982. It was the company's first designer perfume and proved to be an instant success. Feraud followed up with two more fragrances created in collaboration with Avon: Vivage in 1984 and Cote d'Azur in 1988.
Meanwhile, his collection of honours continued to grow when Louis Féraud was elected Prince de l'Art de Vivre in 1991. In 1995 he was decorated Officier de la Légion d'honneur, by the French President. His daughter Kiki signed her first Haute Couture collection in with Féraud in 1996. The head Haute Couture designer throughout the 70s,80s, 90s remained the Icelandic designer Helga Bjornsson, known for her theatrical and innovative style. In September 1999 the Dutch group Secon acquired Féraud. He died that December, aged 79 after a long and severe battle with Alzheimer's.
The year 2000 saw Yvan Mispelaere join the group as artistic director and that July witnessed his first Haute Couture fashion show in "Musée des Monuments Français" in Paris. In 2002 the German Group ESCADA took 90% of the Féraud shares and Yvan Mispelaere left the company. Later that year Féraud decided to concentrate its activities on ladies' ready-to-wear and licences with Jean-Paul Knott selected as Creative Director for the luxury ready-to-wear market.
In 2003, Jean-Paul Knott left Féraud and that July the worldwide flagship store opened in Paris at 400 rue Saint-Honoré.
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Some of their strengths
Louis Féraud has many admirable traits.
Based on spiritual traditions from around the world, they are someone who can be described as Creative, Generous, Passionate, Intellectual, Independent, Optimistic, and Energetic.
Idealistic and Altruistic
According to Mysticism’s Astrology tradition, Louis Féraud is someone who is an idealist and an altruist who possesses an innovative, intellectual, and analytical mind, and who approaches life in an optimistic and easygoing manner. A person who is known for being diligent and strong.
Charming and Sophisticated
Based on Daoism’s Ba-Zi or ‘Chinese Zodiac’ tradition, people who know Louis Féraud well know them as someone who can be classy, glamorous, and worldly, like jewelry.
Independent and Organized
According to Hinduism’s Jyotisha or ‘Vedic Astrology’ tradition, many would also describe Louis Féraud as someone who is independent, organized, inventive, and generous.
A person who is curious and a loves learning, who seems to always know what to say, who has an optimism that can overcome any difficult situation, and who seems to be able to master almost any skill.
Charismatic and Instinctual
Based on the Mayan Tzolk’in or ‘Mayan Astrology’ tradition, Louis Féraud is someone who handles stress better than most people, and who tends to have a powerful charisma and convictions.
They are also someone who is balanced, stable, and energetic, who likes the idea of home and family, and who is very comfortable being the person in charge.
Altruistic and Innovative
According to Judaism’s Kabbalah tradition, Louis Féraud tends to be someone who sacrifices things for the good of others and wants to do "good" in the world. Who is often thought of as an innovator or rebel who thrives when trying to chase a breakthrough of some sort, who has a clear and sound mind, and who can be charming and sociable.
Some of Louis Féraud's challenges
While Louis Féraud has many strengths, nobody is perfect. They also have some challenging traits they need to manage.
For example, Louis Féraud can be Rebellious, Impulsive, Perfectionist, Emotional, Emotionally Distant, Careless, and Difficult.
Rebellious and Emotionally Distant
One of Louis Féraud's key challenges is that they are someone who can be rebellious and emotionally distant.
Domineering and Impatient
Louis Féraud is someone who can be demanding, egotistical, and controlling, can have a lack of judgment regarding personal finances, be argumentative and stubborn, and who can have a tendency to be withdrawn and spend time in self-imposed isolation.
Serious and Callous
Finally, Louis Féraud also can be too giving, come across as too "high and mighty", and can have a hard time expressing feelings.