Public Figure Profiles

Lionel Poilâne

Lionel Poilâne (June 10, 1945 – October 31, 2002) was a French baker and entrepreneur whose commitment to crafting quality bread earned him worldwide renown. His father, Pierre Poilâne started a baking business in 1932, creating bread using stone-ground flour, natural fermentation and a wood-fired oven. Lionel took over the bakery in 1970, continuing the traditional methods.

Poilâne is widely known for a round, two-kilogram sourdough country bread referred to as a miche or pain Poilâne. This bread is often referred to as whole-wheat but in fact is not: the flour used is mostly so-called grey flour of 85% extraction (meaning that some but not all of the wheat bran is retained). According to Poilâne's own website, the dough also contains 30% spelt, an ancestor of wheat.

In addition to miches, the Poilâne bakery offers rye bread, raisin bread, nut bread, Punitions (shortbread cookies), and an assortment of pastries to its clients. Poilâne is perhaps one of the most famous names in the baking industry today.

Poilâne mastered his single product and trained his apprentices in the physical baking process, which he believed to be the most important aspect of his vision. He believed as much of the work as possible should be done by hand, by one person taking responsibility for their loaves from start to finish. Lionel Poilâne laid the basis of a concept he called "retro-innovation"; combining the best of traditional elements together with the best of modern developments. The only deviation from his father's original formula was machine kneading, saving hours of work for his bakers. He was knighted as a Knight of the National Order of Merit for services to the economy in 1993.

Pain Poilâne is produced in the Latin Quarter of Paris where it is sold at the original boulangerie on rue du Cherche-Midi. A second Paris bakery on boulevard de Grenelle is located in the 15th arrondissement. The worldwide demand for Poilâne bread is met in a facility located in Bièvres which was built in the 1980s. The Bièvres bakery produces around 15,000 loaves per day in 24 wood-burning ovens which are exact replicas of the ovens used at the Paris locations. These loaves are shipped worldwide. The firm opened a facility in London's Belgravia district in June 2000.

On October 31, 2002, Lionel Poilâne was killed when the helicopter he was piloting crashed into the bay of Cancale, off the coast of Brittany. The passengers, Poilâne's wife Irena and their dog, also died in the crash. Poilâne was survived by daughters Athena and Apollonia, who now runs the enterprise. Apollonia is a graduate of Harvard University.Lionel's brother Max Poilâne went his own way and opened his own bakery. There are three Max Poilâne bakery locations in Paris. Bread lovers debate which baker makes the better bread, although Lionel's bread is more famous outside of Paris.

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Some of their strengths

Lionel Poilâne has many admirable traits.

Based on spiritual traditions from around the world, they are someone who can be described as Energetic, Creative, Quick-witted, Intelligent, Passionate, Intuitive, and Imaginative.

Charming and Quick-witted

According to Mysticism’s Astrology tradition, Lionel Poilâne is someone who is a charming, quick-witted, and energetic person who combines passion and intelligence with an ability to feel what others are feeling and to effectively communicate with them. A person who is a bit of a "lone wolf".

Active and Precise

Based on Daoism’s Ba-Zi or ‘Chinese Zodiac’ tradition, people who know Lionel Poilâne well know them as someone who can be tough, active, and sharp, like a sword.

Inventive and Clever

According to Hinduism’s Jyotisha or ‘Vedic Astrology’ tradition, many would also describe Lionel Poilâne as someone who is flexible, intelligent, and quick-witted.

A person who likes to be creative, and to be recognized for their artistic talents. Who possesses intelligence, mental discipline, and ambition, and who does well in relationships and partnerships.

Intelligent and Leadership-oriented

Based on the Mayan Tzolk’in or ‘Mayan Astrology’ tradition, Lionel Poilâne is someone who is able to see things that others don't, and who can be an effective guide or mentor to others.

They are also someone who is charismatic, compassionate, and understanding, and who is interested in expressing themselves through writing, public speaking, or teaching.

Logical and Reasonable

According to Judaism’s Kabbalah tradition, Lionel Poilâne tends to be someone who is understanding, logical, and reasonable. Who can be intellectual and intuitive, speak the truth at any cost, be witty and sociable, and live life to its fullest.

Some of Lionel Poilâne's challenges

While Lionel Poilâne has many strengths, nobody is perfect. They also have some challenging traits they need to manage.

For example, Lionel Poilâne can be Hypocritical, Self-centered, Emotional, Standoffish, Unfocused, Indecisive, and Blunt.

Hypocritical and Self-centered

One of Lionel Poilâne's key challenges is that they are someone who can be perceived as hypocritical and self-centered.

Lionel Poilâne must also exercise caution as they can be excessive and unrealistic.

Unfocused and Indecisive

Lionel Poilâne is someone who can be scattered, restless, and insensitive, be distracted by fluctuating professional interests, be a workaholic, and who can be arrogant and have difficulty accepting advice.

Indecisive and Distracted

Finally, Lionel Poilâne also can have a hard time staying focused and can easily become restless.

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