Public Figure Profiles

Josimar Melo

Josimar Melo, is a food & wine journalist for the major Brazilian daily newspaper, Folha de S.Paulo. He owns and directs the gastronomic website Basilico and contributes to several publications in Brazil and abroad. A former student of Architecture in University of São Paulo, he teaches History of Gastronomy at Anhembi Morumbi University, also in São Paulo. In 1995 he created the main gastronomic event in Brazil at the time, “Boa Mesa”, which was sold in 2000.

He is the president of the South American jury for the World's 50 Best Restaurants, chosen annually by Restaurant Magazine.

Among his books are Guia Josimar Melo (first published in 1992; a comprehensive gourmet guide of São Paulo, yearly updated ); A Cerveja ("The Beer"); and Berinjela se Escreve com J (a lexicon for the correct spelling of around 10,000 gastronomy-related words in several idioms).

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Some of their strengths

Josimar Melo has many admirable traits.

Based on spiritual traditions from around the world, they are someone who can be described as Energetic, Intelligent, Generous, Creative, Intuitive, Kind, and Imaginative.

Soulful and Understanding

According to Mysticism’s Astrology tradition, Josimar Melo is someone who is a soulful, understanding, and conscious person, who combines smarts with a deep talent for creativity and imagination. A person who is known for being fun and creative.

Adaptable and Versatile

Based on Daoism’s Ba-Zi or ‘Chinese Zodiac’ tradition, people who know Josimar Melo well know them as someone who can be adaptable, flexible, and polite, like a flower or a sapling.

Courteous and Easygoing

According to Hinduism’s Jyotisha or ‘Vedic Astrology’ tradition, many would also describe Josimar Melo as someone who is polite, modest, and diplomatic.

A person who tends to be socially popular, who loves intellectual or creative activities, who has a talent for communicating with and understanding the needs of others, and who seems to have a knack for getting recognized for their efforts.

Dynamic and Imaginative

Based on the Mayan Tzolk’in or ‘Mayan Astrology’ tradition, Josimar Melo is someone who can bring a purifying element to situations, and who is a risk-taker with vision and imagination.

They are also someone who is patient, assertive, and who is a natural leader that likes to help others in need.

Creative and Imaginative

According to Judaism’s Kabbalah tradition, Josimar Melo tends to be someone who is sensitive, imaginative, creative, and somewhat of a dreamer. Who is intuitive and compassionate, and who has a friendly, easygoing, calming and relaxing effect on people and for whom friends and family mean the world.

Some of Josimar Melo's challenges

While Josimar Melo has many strengths, nobody is perfect. They also have some challenging traits they need to manage.

For example, Josimar Melo can be Self-centered, Indecisive, Unrealistic, Hypocritical, Complicated, Brusque, and Materialistic.

Indecisive and Unrealistic

One of Josimar Melo's key challenges is that they are someone who can come across as indecisive and unrealistic.

Josimar Melo must also exercise caution as they can have a hard time reconciling wants and needs, and can be short-tempered and aggressive, and can be excessive and unrealistic.

Indecisive and Materialistic

Josimar Melo is someone who can be indecisive, indulgent, and materialistic, who can have difficulty focusing on a single career or profession, have difficulty following orders or respecting authority, and who can suffer from "analysis paralysis".

Lethargic and Unrealistic

Finally, Josimar Melo also can be too soft, lazy and lethargic, and who can have difficulty finding others who share a similarly dreamy outlook on life.

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