John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.: 412 Sales at Apple increased from $800 million to $8 billion under Sculley's management, although many attribute his success to Sculley joining the company just when Steve Jobs' visions and Steve Wozniak's creations had become highly lucrative. His stint at Apple remains controversial due to his departure from co-founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers. Others say that the "two clashed over management styles and priorities, Jobs focusing on future innovation and Sculley more on current product lines and profitability". But Sculley ultimately was forced to step down as Apple CEO because he was opposed to licensing Macintosh software and was talking to Goldman Sachs about splitting Apple into two companies. When Sculley left in May 1993, Apple had $2 billion in cash and $200 million in debt.
Sculley is recognized as an expert in marketing, in part because of his early successes at PepsiCo, notably his introduction of the Pepsi Challenge, which allowed the company to gain market share from primary rival Coca-Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass-market Macintosh personal computers, and today he continues to speak and write about disruptive marketing strategies.Sculley is currently invested in and involved with a number of high-tech start-up companies, including 3CInteractive, Zeta Global, Inflexion Point, Mobeam, OpenPeak, x10 Credit, Pivot Acquisition Corp., nextSource and WorldMate. He is currently Chairman of the PeopleTicker and SkillsVillage.Jeff Daniels portrayed Sculley in the film Steve Jobs, Matthew Modine portrayed him in the 2013 film Jobs, and Allan Royal portrayed him in the 1999 TNT film Pirates of Silicon Valley.
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Some of their strengths
John Sculley has many admirable traits.
Based on spiritual traditions from around the world, they are someone who can be described as Confident, Intelligent, Brave, Honest, Energetic, Adventurous, and Bold.
Independent and Brave
According to Mysticism’s Astrology tradition, John Sculley is someone who is an independent, brave, and honest person who approaches life with energy, intuition, passion, and generosity. A person who sees life as a journey not a destination.
Soulful and Intuitive
Based on Daoism’s Ba-Zi or ‘Chinese Zodiac’ tradition, people who know John Sculley well know them as someone who can be graceful, romantic, and reserved, like gentle rain.
Imaginative and Sentimental
According to Hinduism’s Jyotisha or ‘Vedic Astrology’ tradition, many would also describe John Sculley as someone who is imaginative, sentimental, and in touch with emotions.
A person who has extremely good memory and analytical skills, likes to make sure that everyone gets along, enjoys all kinds of situations and people, has a talent for travel and languages, and who makes lifelong friends.
Inquisitive and Progressive
Based on the Mayan Tzolk’in or ‘Mayan Astrology’ tradition, John Sculley is someone who is an eternal student who is always interested in learning new things, and who has a desire to shake things up and change things.
They are also someone who is calm, comforting, and stable, and who loves stability and being a good friend and loyal partner.
Independent and Dynamic
According to Judaism’s Kabbalah tradition, John Sculley tends to be someone who is independent, dynamic, and courageous. Who can be positive, energetic, self-reliant, and adventurous, and who can make friends easily.
Some of John Sculley's challenges
While John Sculley has many strengths, nobody is perfect. They also have some challenging traits they need to manage.
For example, John Sculley can be Short-tempered, Impulsive, Complicated, Brusque, Arrogant, Status-seeking, and Irritable.
Short-tempered and Impulsive
One of John Sculley's key challenges is that they are someone who can come across as short-tempered and impulsive.
John Sculley must also exercise caution as they can be short-tempered and aggressive, and can have difficulty dealing with responsibility, authority, or criticism.
Irritable and Moody
John Sculley is someone who can be irritable and moody, have a tendency to experience self-doubt, be too secretive, can take too many risks, and who can have an extreme approach to managing personal finances.
Aggressive and Domineering
Finally, John Sculley also can be aggressive, impatient, impulsive, and short-tempered.
