Rock in Rio is a recurring music festival originating in Rio de Janeiro, Brazil. It later branched into other locations such as Lisbon, Madrid and Las Vegas.
Eight incarnations of the festival have been held in Rio de Janeiro, in 1985, 1991, 2001, 2011, 2013, 2015, 2017 and 2019, eight in Lisbon, in 2004, 2006, 2008, 2010, 2012, 2014, 2016 and 2018, three in Madrid in 2008, 2010 and 2012 and one in Las Vegas, in 2015. Brazilian entrepreneur and advertiser Roberto Medina was responsible for the inception and organization of the festival, as well as moving the 2004 edition to Lisbon, while controversially keeping the brand "Rock in Rio". In 2011, Rock in Rio returned to its original location, Rio de Janeiro, with a new line-up of singers and groups.
Rock in Rio is one of the largest music festivals in the world, with 1.5 million people attending the first event, 700,000 attending the second and fourth, about 1.2 million attending the third, and about 350,000 people attending each of the three Lisbon events.In May 2018, Live Nation Entertainment acquired a majority stake in the festival (including from previous stakeholder SFX Entertainment), with Medina continuing to manage the festival's operations. Live Nation stated that it intended to "[integrate] their industry expertise" into their overall business.In 2022, two editions are already confirmed. Lisbon will host the 9th edition in 18, 19, 25 and 26 of June at Bela Vista Park. Rio de Janeiro will host its edition in 2, 3, 4 and 8, 9, 10, 11 of September.
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Some of their strengths
Roberto Medina has many admirable traits.
Based on spiritual traditions from around the world, they are someone who can be described as Confident, Energetic, Optimistic, Extroverted, Intelligent, Intense, and Intuitive.
Bold and Confident
According to Mysticism’s Astrology tradition, Roberto Medina is someone who is a bold, confident, energetic, and optimistic person, who is able to combine personal warmth and charisma with intelligence. A person who looks for jobs that tend to reflect their identity.
Adventurous and Free
Based on Daoism’s Ba-Zi or ‘Chinese Zodiac’ tradition, people who know Roberto Medina well know them as someone who can be talented, wayward and free, like a big river or the ocean.
Inventive and Clever
According to Hinduism’s Jyotisha or ‘Vedic Astrology’ tradition, many would also describe Roberto Medina as someone who is flexible, intelligent, and quick-witted.
A person who likes to be creative, and to be recognized for their artistic talents. Who possesses intelligence, mental discipline, and ambition, and who does well in relationships and partnerships.
Wise and Deep
Based on the Mayan Tzolk’in or ‘Mayan Astrology’ tradition, Roberto Medina is someone who tends to have an internal innate wisdom, and who people tend to see as an "old soul".
They are also someone who is balanced, organized, and in-charge, and who loves traveling, working hard, and figuring out the patterns of things.
Creative and Leadership-oriented
According to Judaism’s Kabbalah tradition, Roberto Medina tends to be someone who is a natural leader, with determination, motivational powers, and who takes obligations seriously. Who has charisma, a sense of humor, and who tends to attract attention.
Some of Roberto Medina's challenges
While Roberto Medina has many strengths, nobody is perfect. They also have some challenging traits they need to manage.
For example, Roberto Medina can be Arrogant, Emotional, Status-seeking, Complicated, Brusque, Standoffish, and Unfocused.
Arrogant and Status-seeking
One of Roberto Medina's key challenges is that they are someone who can come across as arrogant and status-seeking.
Roberto Medina must also exercise caution as they can be excessive and unrealistic.
Unfocused and Indecisive
Roberto Medina is someone who can be scattered, restless, and insensitive, be distracted by fluctuating professional interests, be a workaholic, and who can be arrogant and have difficulty accepting advice.
Domineering and Stubborn
Finally, Roberto Medina also can be too rebellious, not respond to criticism well, and be too emotional and extreme about things.
