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In Hinduism, Akshaya Tritiya, which commemorates the birthday of Parasurama, the sixth incarnation of Vishnu, is observed on this day, and is considered to be a day that can bring great prosperity in the future.
Since gold is symbolic of prosperity and good fortune , and buying some object that contains gold is considered to be pious.
Here are some ideas for how you can observe this day according to Hindu tradition:
